From AI hype to business impact

Business track

Everyone is talking about AI. Far fewer can show what it actually changed. The business track is for the people who have to make it work: real cases, honest implementation lessons, the choices and risks behind them, and what it did to the numbers and the organisation. Things you can apply tomorrow.

📅 November 13, 2026 📍 Groningen city center
About the track

Built for the people who have to make it work.

This track is aimed at executives, entrepreneurs, managers, product owners, operations leads, commercial teams and innovation leaders who want to apply AI in practice, not in a slide deck.

The speakers are entrepreneurs, executives, consultants and product teams who bring concrete business cases: what they built, what it cost, what it returned, what broke along the way and what they would do differently. Every session is chosen for the value it leaves behind.

Seven sessions in one day, in aiGrunn's central 3-2-2 format, with room for panels and interactive sessions where a conversation beats a talk.

Business value Implementation Productivity Governance Adoption Commercial models Operations Leadership
Track at a glance
  • Theme From Artificial Intelligence hype to business impact
  • For Executives, entrepreneurs, managers, product owners, operations leads, commercial teams and innovation leaders
  • Format Seven sessions in the central 3-2-2 format, plus panels and interactive sessions
  • Date Friday November 13, 2026 · Groningen
  • Track leads Tjitte Folkertsma, Rogier Hosman and Marina Spasov (Youwe)
Tickets

Join 400+ professionals
at aiGrunn 2026

Call for proposals

Got a case worth sharing?

We are looking for entrepreneurs, executives, consultants, product teams and organisations with a concrete story: what you implemented, what it returned, and what it did to your organisation.

The failures and the awkward lessons are just as welcome as the wins. Submit your proposal for aiGrunn 2026 and join a lineup of speakers from across the Netherlands and beyond.

Submit your talk →
What we are looking for
  • Concrete business cases: implementation, adoption, operations, governance or commercial models
  • Real numbers where you can share them: return on investment, cost, time saved, what did not pay off
  • No sales pitches. All talks must deliver genuine learning value
  • Slots: 30 minutes including Q&A
  • English submissions only
  • All talks are recorded and published on YouTube
Blast from the past

Cases and lessons
from previous editions.

A selection of business-minded talks from aiGrunn 2025, 2024 and 2023. Want the deep technical ones instead? They are on the tech track page.

2025 7 talks
2024 7 talks
2023 5 talks